Author: Ida Mannerstål
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Increasing Stryda Premium subscriptions
Project summary Role: UX Lead Platforms: Web and Windows app Responsibilities: UX research, leading monthly meetings with CRM, Customer Support, Business Intelligens, Monetization and Community managers. Goal: Grow subscription revenue, increase conversion rates, understanding churned users and our offering. Index Overview I assembled a cross-departmental team and took charge of our monthly meetings. The goal…
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Utbildningsguiden
Summary Role: UX Lead, UI Designer and visual designer Platforms: Web (responsive) Responsibilities: Translating requirements into user stories, creating a style guide for Utbildningsguiden based on Skolverket’s existing brand guide, wireframes and high-fidelity protoype, conduct usability testing, user interviews and communicating designs to leadership and team. Also created images, illustrations or photos, to be used…
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Knowit
Role UX Designer Consultant Platforms Web, Windows, Android and iOS Year 2016-2020 Toolkit Adobe Creative Suite (Ai, Ps, Xd), Jira, Sharepoint and Teams My work at Knowit Roles and Responsibilites UX Designer. UI Designer and Visual Designer. Workshop Facilitator. Accessibility and Inclusive Design. Working on both in-house and on-site assignments. Member of the Knowit Development…
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G-Loot mobile app
Project summary Role: UX Designer Platforms: Android and iOS Responsibilities: UX strategy, fascilitating a design sprint: creating wireframes, prototypes and conducting usability tests and interviews. Goal: Revamp of the existing G-Loot app to make it closer to what the G-Loot PC app was but for mobile games. The goal of the G-Loot mobile app design…
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New vision: Stryda AI videos and social platform
Project summary Role: UX Lead Platforms: Web and Windows app Responsibilities: Working close with CPO and PO’s, guiding my team consisting of UI designers and UI developers. Responsible of wireframes, prototypes, research and UX strategy to ensure user needs are being met. Goal: Create an AI video recorder and updating existing platform (G-Loot transforms into…
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Stryda
Role Product designer & UX Lead Platforms Web, Windows & mobile app Year 2020-2024 Toolkit Figma, Hotjar, Amplitude, Jira, Looker, Clickup and usertesting.com My work Collaboration Working with CPO and Product owners on each initiative to be the voice of our players and provide designs, data and research insights. Leading UX design and research –…
