Role
Product designer & UX Lead
Platforms
Web, Windows & mobile app
Year
2020-2024
Toolkit
Figma, Hotjar, Amplitude, Jira, Looker, Clickup and usertesting.com
My work
Collaboration
- Working with CPO and Product owners on each initiative to be the voice of our players and provide designs, data and research insights.
- Leading UX design and research – communicating with and guiding UI designers and developers.
- Mentoring interns and collegues interested in UX.
- Managing a cross-departmental team to go through KPIs and user feedback from UX, CRM, Player Support, Community, BI and Monetization.
- Fascilitating workshops like design sprints and design studios between teams and departments.
Deliveries
- Usability tests and interviews.
- Surveys, polls and screen recordings.
- Heuristic evaluations.
- Design systems.
- Research findings.
- Wireframing, prototyping and creating mockups.
- Flowcharts and user journeys.
- Writing requirements and defining designs.
- Strategic documents and ways of working.
Highlight at Stryda
“…we’ve been implementing a fully agile workflow and methodologies at Stryda leading us to a cadance of delivering every third day. Among many great achievements, reducing customer churn from 78% to 30% is one the most impressive ones. Seeing our CAC go from 2€ to 0.3€ is another.”
– Fredric Troeng, Product Owner at Stryda
Some of my projects at Stryda
New vision: Stryda AI videos and social platform
2023 | UX Lead for the Web and Windows app
Working close with CPO and PO’s, I made sure our initiatives aligned with our users need by making informed design decisions. I was guiding my team consisting of UI designers and UI developers, to successfully transform the platform into a gaming-centric social media hub – a project that introduced an innnovative AI video recorder and editor.
Design sprint: G-Loot goes mobile
2020 | Product Designer and Design sprint fascilitator
With a mission from management to bring a strategy and explore the possibilities of a mobile app version of G-Loot, my team and I delved into the world of explorations during a design sprint with a positive and exciting outcome for future initiatives.
Increasing Stryda Premium subscriptions
2023 | UX Lead and researcher
Led a team diving into monthly KPIs, honing in on our Premium features. We used Hotjar for user insights and benchmarked other companies to understand our numbers. We delved into pricing models, discovered conflicting data, and started look into strategic tweaking. The team effort shaped decisions at the leadership level.
Design studio: G-Loot Challenges and game pages
2021 | Product Designer for our competitions on the Web
Based on previous feedback, we had multiple challenges with our actual challenges on G-Loot. During interviews and surveys, we understood that we had to do something about it. We tried to solve it in our cross-functional team in a design studio together.
About Stryda
Stryda, formerly known as G-Loot, initially operated as an esports company where gamers could engage in various competitions within their favorite games, establishing their gaming identity.
However, Stryda’s focus shifted to prioritize players’ enjoyment, whether they competed together with friends or as strangers in a clan. The platform aimed to reward players with gift cards, non-monetary incentives, and more, adding an extra layer of excitement to their gaming experiences.
In 2023, a new vision emerged, leading Stryda to shift its focus towards AI and transform the platform into a game-centric social media platform. The emphasis is on videos and gameplay, providing users with the simplest way to share their gaming experiences..
Despite receiving excellent feedback and attention for our new vision emerging in 2023, Stryda had to cease operations, aligning with the challenges faced by numerous small companies during the year.
Ida Mannerstål 